
Website Dr. Reddy’s Laboratories
Post Name: Therapy Lead Oncology
Job Description:
Key Responsibilities:
Drive marketing excellence in Oncology and Hospital brands through execution and adoption of global brand strategies among country teams
Guide country marketing teams on development of product management process
Project Manage new product ideations for Oncology and Hospital Portfolio with cross functional teams in backend.
Provide best in class strategic insights that shape/develop product strategy e.g. Patient Journey, development and alignment of strategic plan assumptions and forecasts.
Develop comprehensive outside-in strategic perspective on patients, customers, competitors, payors, and regulators to support the brand growth and success.
Integrate research, intelligence, analytics and intuition to generate insights that enable fact-based decision making for countries
Develop Global Strategic Guidance for brands. Work closely with country marketing teams to develop robust marketing initiatives. Provide appropriate direction for effective implementation of the marketing strategy and promotional initiatives.
Review Brand Plans and provide insights on growth drivers.
Content development for HCP engagement portal
Training and development of country sales/marketing teams on new launches
Operating Network:
Internal: Portfolio team, product development team, SCM, Country teams, COE
External: Advertising agencies/Country Consultants
Qualifications:
Educational & Experience:
Pharma / Science background with post-graduation in management from a premier institution, with at least 8-10 years’ experience in pharma marketing and sales. Prior experience in Oncology/Hospital/Immunology preferred.
Key Personal Attributes:
Strong Analytical skills
Ability to develop strong customer connect
Ability to work with cross-functional teams across different parts of the world with high degree of collaborations.
Ability to get deep customer and TA knowledge
Strong internal and external networking skills
Demonstrate logical and persuasive skills
Mandatory Skills: experience in pharma marketing and sales