Webinar on:The Life of a Brand Manager: Expectations Vs. Reality at IIHMR University, Jaipur
Date of seminar : 16/05/2020 to 16/05/2020
Venue : Online via IIHMR University
Organizer : IIHMR University, Jaipur
Organizing secretary : MR Sanjeev
Email Id of conference : info@GPATindia.com
Abstract submission last date : May 15, 2020
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Description :
Webinar: ‘The Life of a Brand Manager: Expectations Vs. Reality’
Why you should attend the webinar :-
A Pharmaceutical Brand either in the OTC or Prescription segment, holds a significant position in the eyes of the Board of Management of a Pharmaceutical Organization and its positioning in the market is very vital for achieving the Vision and Mission of the organization. Pharmaceutical organization invest heavily in creating brands to attain competitive advantage and to nurture long term involvement with the consumers. The warriors responsible for converting the dream to reality are the Brand Managers.
Brand Managers have an integral role in the modern enterprise managing the brand’s reputation, encompassing fostering trust in the brand, developing marketing and advertising strategies, and much more. A brand manager is responsible for the overall image of a product or person. Naturally, successful brand managers require a broad skill set that enables them to work cohesively with other departments. A brand manager will ensure that all unique selling points are delivered without a glitch and can be supported with evidence.
The Webinar is an attempt to facilitate the people who are interested to pursue a career as Brand Manager in a Pharmaceutical organization and will address the following points:-
• Who Are Brand Managers?
• Job Description Vs Reality of a Brand Manager’s Life
• Why Should Each Business Have a Brand Manager?
• What’s The Skill set of a Brand Manager?
• What Do Brand Managers Love About Their Profession?
• What Is It About Their Job That They Don’t Like?
• How Can You Become a Better Brand Manager?
• What Are The Best Brand Management Online Courses?
• A Brand Manger’s Suggestion to the Future Brand Managers
Date: May 16, 2020
Time: 11 AM – 12 Noon
Link: https://bit.ly/The-
Our Distinguished Speakers:
Mr. Abhinav Anita Sharma, Senior Brand Manager, Cipla, Mumbai, and Dr. Shiv Tripathi, Professor & Dean, IIHMR University. The session will be moderated by Dr. Saurabh Kumar Banerjee, Dean & Associate Professor, School of Pharmaceutical Management, IIHMR University, Jaipur.
